How is he objectified?
-in a towel, just got out the shower (nearly naked)
-looks sweaty, when light shines on him you can see muscle definition.
-manly, attractive to women.
-he's very handsome.
-talks to the camera, focusing on women as he says 'ladies'.
-speaks in a husky way, trying to be seductive?
-selling chocolate.
-chocolate is an aphrodisiac.
-would appeal to women.
Is it fair?
- YES! it puts more pressure on men to look good and focuses on male appearance which is what women have been put through for many years!
Sunday 31 October 2010
Specsavers Advert- parody of lynx/axe.
How are the women objectified?
-they smell something,and come running like a herd of animals.
-they're bikini clad, almost naked.
-the camera focus' on lots of ass!
-all slim and pretty, no fat women.
-they all have long hair.
-all running towards a man, typical?
-it's in slow motion, adds emphasis to boobs and bum.
-running towards to man 'ooh look at me i'm naked'.
-reinforces stereotypes; high heels/make-up/shopping bags.
reaction- 'the advert is fun & over the top, light hearted, typical, not really bothered, not ofended'
How are they objectified?
-for the male gaze, men would like to look at them.
-they're used to sell a product, just like a prop.
-typical male advert.
-it appeals to men and women (women aspire to look like the models)
Is it fair?
- No, we are made to look at an unattractive, hairy, geeky looking man, and the blokes get to look at models running through a jungle in bikinis, it's very typical.
-they smell something,and come running like a herd of animals.
-they're bikini clad, almost naked.
-the camera focus' on lots of ass!
-all slim and pretty, no fat women.
-they all have long hair.
-all running towards a man, typical?
-it's in slow motion, adds emphasis to boobs and bum.
-running towards to man 'ooh look at me i'm naked'.
-reinforces stereotypes; high heels/make-up/shopping bags.
reaction- 'the advert is fun & over the top, light hearted, typical, not really bothered, not ofended'
How are they objectified?
-for the male gaze, men would like to look at them.
-they're used to sell a product, just like a prop.
-typical male advert.
-it appeals to men and women (women aspire to look like the models)
Is it fair?
- No, we are made to look at an unattractive, hairy, geeky looking man, and the blokes get to look at models running through a jungle in bikinis, it's very typical.
types of gazes- female and male.
- Female-
Marjorie Ferguson (1980) identified four types of facial expression in the cover photos of British women’s magazines:
- Chocolate Box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
- Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.
- Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.
- Romantic or Sexual: a fourth and more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible ‘available’ and definitely ‘available’.
Male-
- Soft/introverted: eyes often shut or half-closed, the mouth slightly open/pouting, rarely smiling; an inward-looking trance-like reverie, removed from earthly things.
- Cool/level: indifferent, self-sufficient, arrogant, slightly insolent, haughty, aloof, confident, reserved; wide eyes, full lips straight or slightly parted, and obtrusive hair, often blonde. The eyes usually look the reader in the eye, as perhaps the woman regards herself in the mirror.
- Seductive: similar to the cool/level look in many respects - the eyes are less wide, perhaps shaded, the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile.
- Narcissistic: similarities to the cool/level and soft/introverted looks, rather closer to the latter: a satisfied smile, closed or half-closed eyes, self-enclosed, oblivious, content - ‘activity directed inward’.
- Carefree: nymphlike, active, healthy, gay, vibrant, outdoor girl; long unrestrained outward-flowing hair, more outward-going than the above, often smiling or grinning.
- Kittenlike: coy, naïve (perhaps in a deliberate, studied way), a friendlier and more girlish version of the cool/level look, sometimes almost twee.
- Maternal: motherly, matronly, mature, wise, experienced and kind, carrying a sort of authority; shorter hair, slight smile and gentle eyes - mouth may sometimes be stern, but eyes twinkle.
- Practical: concentrating, engaged on the business in hand, mouth closed, eyes object-directed, sometimes a slight frown; hair often short or tied back.
- Comic: deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to a sort of archness.
- Catalogue: a neutral look as of a dummy, artificial, waxlike; features may be in any position, but most likely to be with eyes open wide and a smile, but the look remains vacant and empty; personality has been removed.
Tuesday 26 October 2010
Forms of gaze.
Forms of gaze.
-The spectators gaze
-The ultra-diegetic gaze
-The direct address (extra-diegetic) to the viewer
-The look of the camera
-The gaze of the bystander
-The gaze of an audience with a text
- 'Visual pleasure and Narrative cinema' 1975
- Active male/passive female
- 'Woman as image'/'man as the bearer of the look'
- Voyeuristic
- Fetishistic
Categorising facial expressions.
Women; Men;
-chocolate box -carefree
-inventational -practical
-super smiler -seductive
-romantic/sexual -comic
-catalogue
Calvin Klein Underwear model- FREDDIE LJUNGBERG
-Seductive pose; pouting shimmery lips, unnatural.
-Trying to seduce women even though the advert is actually for men.
-Muscles, tan lines, oiled up, sweaty?
-Tattoo; masculine.
-Looks like he's in a gym.
-Boxers slightly pulled down, revealing. showing little pubic hair, clearly he's shaved, show's a feminine side.
-Looks like he's had a manicure.
-Cheekbones; defined, thin?
-Fist on the hip pose, expressive. show's strength and control.
-Not smiling, looks serious and seductive.
-Red background suggests, lust, anger, danger, passion?
-Skin head and stubble. rough? sexy? masculine?
-Bar; prop to show off his muscles?
Calvin Klein underwear model- EVA MENDEZ
-Not looking at the camera
-Really long legs, wearing suspenders.
-Lips; parted, sexy?
-Hair; wet, sweaty, (sex)?
-On tip toes aswell as wearing heels.
-Stance; legs open, ready? (sex) powerful stance, shows she's in control, sexual.
-Eyes closed, gritting her teeth, orgasm face?
-Feminist views...
is she in pain?
looking away- dissapointed (not good in bed etc)
looks confident in herself, doesn't care about what others think.
PAUL blogs.
PAUL Blogs- Simon Pegg & Nick Frost
-The blogs give us an insight in what the film is about without giving too much of it away (bit of a teaser!)
- Main actors are featured (SP & NF)
- Blogs contain the same kind of humour as the film, the people who would watch them are most likely people who are fans of Simon Pegg and Nick Frost and Working Title films.
- They give us an incentive to watch and/or even buy the film, blogs would be featured on the DVD, as a bonus feature, makes audience feel they know the actors better.
- Gives us an idea on things that go on behind the scenes, cast and crew etc.
- The blogs document the production.
- There is audience participation, questions and answers on the film, shows the production team, cast and crew care about what the audience think and want.
Monday 25 October 2010
Shameless Task-
Shameless- 2004
Written by Paul Abbott
Episode 1; Focusing on sexuality and regional identity.
Stereotypes.
(Regional identity)
North (Poor) South (Rich)
-poor -essex (tarty) tv programmes etc.
-uneducated -rich
-stupid -thugs (London)
-rough -intelligent
-drink/alcohol -cockneys
-drugs -hot
-cold -busy
-cheap -terror threats (London- Capital city)
-unemployment -the seaside
-working class -oxford/cambridge (prestigious universities)
-miners -fashion
-gravy
-pies
-farmers
-strong accents
Stereotypes.
(Sexuality)
Gay men. Straight men.
-femenine -manly
-clean -sweaty
-make up -beer-fashion -sporty
-gay 'best friends' -lads/laddish
-camp -hairy
-sissys -stupid/simple
-high pitched voices -sexist
-drama queens -homphobic
-fake tan -football
-muscular -stubborn
-rough
-emotionless
-soft side
Monday 11 October 2010
Max Fischer- Rushmore.
The Creation- 'Making Time' (montage song) 60's band, weren't famous but fits in perfectly with what we are seeing in the film.
Last lines of the long 'pulling the wool, stop acting the fool' when them lines are sung, we see Max smiling at the camera, they obviously have some relevance to Max as a character.
Is Max Fischer a stereotypical teenager?
From the impression i get from the montage of Max and his 'extra curricular activities' i would say that he is not a stereotypical teenager, when we first see him (which is in one of his dreams) he has his head burried in a newspaper, he then goes up to work out the hardest mathematical equation in the world, he manages it and loves the praise he gets.
- Either the founder/president of every club.
- Always wearing his blazer
- Lots of interests, languages (multilingual) so we think!
- Hard working
- Tries to fit in
- Doesn't try to socialise (seamingly)
- His social life is connected to his hobbies.
- Always wears his uniform, trying to stand out?
- Tries to act alot older than he is.
The Bee's-
- In a colony/stick together/leader?
- The quote 'Busy as a Bee' Max is always on his feet doing something.
- People don't tend to like bee's, they can be annoying, and have a sting.
- They have a purpose, and are very important.
- The quote 'The bee's knees', ablove everyone else, higher archy, stuck up?
Uniform-
- Always wears his tie, blazer and chinos; even when playing dodgebll and when fencing (maybe he wants to be seen as different so people notice him?)
- Others we see are wearing a blue oxford shirt, chinos- Ivy League
- Could be poor, may not be able to afford to buy other clothes, maybe that's why we always see him wearing his uniform?
- Element of perception.
- Level of pride.
- Opening to montage shows him wearing a beret.
- Editor, important role in society, above others.
- Chooses Russia over other countries as it is seen to be the greatest in the world and the centre of alot of the worlds eye.
- Stamp and coin collection; could he have OCD? picks them up with tweezers so they don't get harmed.
- Lacrosse manager; doesn't seem at all interested by the game, is too busy sorting out the equipment, the jocks don't notice him, like he is invisible.
- Could be poor, likes the speech 'aim at the rich guy' using calligraphy to note down what the man has said about the school he attends and to aim for the 'rich kids'
- Calligraphy club, only one in it.
- Wears a beret for Astronamy.
- Fencing; he's wearing his chinos, maybe he wants to stand out? make people look at him?
- Track and field; running by himself, on main roads, doesn't look a particularly nice area.
- HOW ON EARTH DID HE GET INTO THAT SCHOOL?!
http://www.youtube.com/watch?v=9XCqtcFMomU
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