Forms of gaze.

Forms of gaze.

-The spectators gaze

-The ultra-diegetic gaze

-The direct address (extra-diegetic) to the viewer

-The look of the camera

-The gaze of the bystander

-The gaze of an audience with a text

Laura Mulvey- The male gaze.

- 'Visual pleasure and Narrative cinema' 1975
- Active male/passive female
- 'Woman as image'/'man as the bearer of the look'
- Voyeuristic
- Fetishistic


Categorising facial expressions.


Women;                           Men;
-chocolate box                 -carefree
-inventational                    -practical
-super smiler                    -seductive
-romantic/sexual               -comic
                                        -catalogue




Calvin Klein Underwear model- FREDDIE LJUNGBERG

-Seductive pose; pouting shimmery lips, unnatural.
-Trying to seduce women even though the advert is actually for men.
-Muscles, tan lines, oiled up, sweaty?
-Tattoo; masculine.
-Looks like he's in a gym.
-Boxers slightly pulled down, revealing. showing little pubic hair, clearly he's shaved, show's a feminine side.
-Looks like he's had a manicure.
-Cheekbones; defined, thin?
-Fist on the hip pose, expressive. show's strength and control.
-Not smiling, looks serious and seductive.
-Red background suggests, lust, anger, danger, passion?
-Skin head and stubble. rough? sexy? masculine?
-Bar; prop to show off his muscles?

Calvin Klein underwear model- EVA MENDEZ

-Not looking at the camera

-Really long legs, wearing suspenders.

-Lips; parted, sexy?

-Hair; wet, sweaty, (sex)?

-On tip toes aswell as wearing heels.

-Stance; legs open, ready? (sex) powerful stance, shows she's in control, sexual.

-Eyes closed, gritting her teeth, orgasm face?

-Feminist views...

is she in pain?

looking away- dissapointed (not good in bed etc)

looks confident in herself, doesn't care about what others think.