How are the women objectified?
-they smell something,and come running like a herd of animals.
-they're bikini clad, almost naked.
-the camera focus' on lots of ass!
-all slim and pretty, no fat women.
-they all have long hair.
-all running towards a man, typical?
-it's in slow motion, adds emphasis to boobs and bum.
-running towards to man 'ooh look at me i'm naked'.
-reinforces stereotypes; high heels/make-up/shopping bags.
reaction- 'the advert is fun & over the top, light hearted, typical, not really bothered, not ofended'
How are they objectified?
-for the male gaze, men would like to look at them.
-they're used to sell a product, just like a prop.
-typical male advert.
-it appeals to men and women (women aspire to look like the models)
Is it fair?
- No, we are made to look at an unattractive, hairy, geeky looking man, and the blokes get to look at models running through a jungle in bikinis, it's very typical.
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