Sunday, 31 October 2010

Jason Lewis- Aero bubbles advert.

How is he objectified?
-in a towel, just got out the shower (nearly naked)
-looks sweaty, when light shines on him you can see muscle definition.
-manly, attractive to women.
-he's very handsome.
-talks to the camera, focusing on women as he says 'ladies'.
-speaks in a husky way, trying to be seductive?
-selling chocolate.
-chocolate is an aphrodisiac.
-would appeal to women.

Is it fair?
- YES! it puts more pressure on men to look good and focuses on male appearance which is what women have been put through for many years!


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