-The blogs give us an insight in what the film is about without giving too much of it away (bit of a teaser!)
- Main actors are featured (SP & NF)
- Blogs contain the same kind of humour as the film, the people who would watch them are most likely people who are fans of Simon Pegg and Nick Frost and Working Title films.
- They give us an incentive to watch and/or even buy the film, blogs would be featured on the DVD, as a bonus feature, makes audience feel they know the actors better.
- Gives us an idea on things that go on behind the scenes, cast and crew etc.
- The blogs document the production.
- There is audience participation, questions and answers on the film, shows the production team, cast and crew care about what the audience think and want.
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