How is he objectified?
-in a towel, just got out the shower (nearly naked)
-looks sweaty, when light shines on him you can see muscle definition.
-manly, attractive to women.
-he's very handsome.
-talks to the camera, focusing on women as he says 'ladies'.
-speaks in a husky way, trying to be seductive?
-selling chocolate.
-chocolate is an aphrodisiac.
-would appeal to women.
Is it fair?
- YES! it puts more pressure on men to look good and focuses on male appearance which is what women have been put through for many years!
Sunday, 31 October 2010
Specsavers Advert- parody of lynx/axe.
How are the women objectified?
-they smell something,and come running like a herd of animals.
-they're bikini clad, almost naked.
-the camera focus' on lots of ass!
-all slim and pretty, no fat women.
-they all have long hair.
-all running towards a man, typical?
-it's in slow motion, adds emphasis to boobs and bum.
-running towards to man 'ooh look at me i'm naked'.
-reinforces stereotypes; high heels/make-up/shopping bags.
reaction- 'the advert is fun & over the top, light hearted, typical, not really bothered, not ofended'
How are they objectified?
-for the male gaze, men would like to look at them.
-they're used to sell a product, just like a prop.
-typical male advert.
-it appeals to men and women (women aspire to look like the models)
Is it fair?
- No, we are made to look at an unattractive, hairy, geeky looking man, and the blokes get to look at models running through a jungle in bikinis, it's very typical.
-they smell something,and come running like a herd of animals.
-they're bikini clad, almost naked.
-the camera focus' on lots of ass!
-all slim and pretty, no fat women.
-they all have long hair.
-all running towards a man, typical?
-it's in slow motion, adds emphasis to boobs and bum.
-running towards to man 'ooh look at me i'm naked'.
-reinforces stereotypes; high heels/make-up/shopping bags.
reaction- 'the advert is fun & over the top, light hearted, typical, not really bothered, not ofended'
How are they objectified?
-for the male gaze, men would like to look at them.
-they're used to sell a product, just like a prop.
-typical male advert.
-it appeals to men and women (women aspire to look like the models)
Is it fair?
- No, we are made to look at an unattractive, hairy, geeky looking man, and the blokes get to look at models running through a jungle in bikinis, it's very typical.
types of gazes- female and male.
- Female-
Marjorie Ferguson (1980) identified four types of facial expression in the cover photos of British women’s magazines:
- Chocolate Box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
- Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.
- Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.
- Romantic or Sexual: a fourth and more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible ‘available’ and definitely ‘available’.
Male-
- Soft/introverted: eyes often shut or half-closed, the mouth slightly open/pouting, rarely smiling; an inward-looking trance-like reverie, removed from earthly things.
- Cool/level: indifferent, self-sufficient, arrogant, slightly insolent, haughty, aloof, confident, reserved; wide eyes, full lips straight or slightly parted, and obtrusive hair, often blonde. The eyes usually look the reader in the eye, as perhaps the woman regards herself in the mirror.
- Seductive: similar to the cool/level look in many respects - the eyes are less wide, perhaps shaded, the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile.
- Narcissistic: similarities to the cool/level and soft/introverted looks, rather closer to the latter: a satisfied smile, closed or half-closed eyes, self-enclosed, oblivious, content - ‘activity directed inward’.
- Carefree: nymphlike, active, healthy, gay, vibrant, outdoor girl; long unrestrained outward-flowing hair, more outward-going than the above, often smiling or grinning.
- Kittenlike: coy, naïve (perhaps in a deliberate, studied way), a friendlier and more girlish version of the cool/level look, sometimes almost twee.
- Maternal: motherly, matronly, mature, wise, experienced and kind, carrying a sort of authority; shorter hair, slight smile and gentle eyes - mouth may sometimes be stern, but eyes twinkle.
- Practical: concentrating, engaged on the business in hand, mouth closed, eyes object-directed, sometimes a slight frown; hair often short or tied back.
- Comic: deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to a sort of archness.
- Catalogue: a neutral look as of a dummy, artificial, waxlike; features may be in any position, but most likely to be with eyes open wide and a smile, but the look remains vacant and empty; personality has been removed.
Tuesday, 26 October 2010
Forms of gaze.
Forms of gaze.
-The spectators gaze
-The ultra-diegetic gaze
-The direct address (extra-diegetic) to the viewer
-The look of the camera
-The gaze of the bystander
-The gaze of an audience with a text
- 'Visual pleasure and Narrative cinema' 1975
- Active male/passive female
- 'Woman as image'/'man as the bearer of the look'
- Voyeuristic
- Fetishistic
Categorising facial expressions.
Women; Men;
-chocolate box -carefree
-inventational -practical
-super smiler -seductive
-romantic/sexual -comic
-catalogue
Calvin Klein Underwear model- FREDDIE LJUNGBERG
-Seductive pose; pouting shimmery lips, unnatural.
-Trying to seduce women even though the advert is actually for men.
-Muscles, tan lines, oiled up, sweaty?
-Tattoo; masculine.
-Looks like he's in a gym.
-Boxers slightly pulled down, revealing. showing little pubic hair, clearly he's shaved, show's a feminine side.
-Looks like he's had a manicure.
-Cheekbones; defined, thin?
-Fist on the hip pose, expressive. show's strength and control.
-Not smiling, looks serious and seductive.
-Red background suggests, lust, anger, danger, passion?
-Skin head and stubble. rough? sexy? masculine?
-Bar; prop to show off his muscles?
Calvin Klein underwear model- EVA MENDEZ
-Not looking at the camera
-Really long legs, wearing suspenders.
-Lips; parted, sexy?
-Hair; wet, sweaty, (sex)?
-On tip toes aswell as wearing heels.
-Stance; legs open, ready? (sex) powerful stance, shows she's in control, sexual.
-Eyes closed, gritting her teeth, orgasm face?
-Feminist views...
is she in pain?
looking away- dissapointed (not good in bed etc)
looks confident in herself, doesn't care about what others think.
PAUL blogs.
PAUL Blogs- Simon Pegg & Nick Frost
-The blogs give us an insight in what the film is about without giving too much of it away (bit of a teaser!)
- Main actors are featured (SP & NF)
- Blogs contain the same kind of humour as the film, the people who would watch them are most likely people who are fans of Simon Pegg and Nick Frost and Working Title films.
- They give us an incentive to watch and/or even buy the film, blogs would be featured on the DVD, as a bonus feature, makes audience feel they know the actors better.
- Gives us an idea on things that go on behind the scenes, cast and crew etc.
- The blogs document the production.
- There is audience participation, questions and answers on the film, shows the production team, cast and crew care about what the audience think and want.
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